Reducing no-shows with automated reminders

SMS works best. Open rates for appointment reminders are typically 90%+. Email is lower but still useful as a backup. Many customers prefer a quick text.

Timing matters. 24 hours before is standard. Some businesses add a second reminder 2 hours before. Test what works for your clientele.

Keep it simple. "Hi [Name], reminder: your appointment at [Business] is [Date] at [Time]. Reply C to confirm or X to cancel." Clear, actionable.

Integration options. You can use off-the-shelf tools (Calendly, Acuity, Square) or build custom. For multi-location or complex workflows, custom often wins.

I've seen no-shows drop 30%+ with a basic reminder system. The ROI is usually obvious within a few weeks.